Client: California Faculty Association
California Faculty Association (CFA) is a Sacramento-based labor union representing over 26,000 CSU faculty in the fight for a 5% salary increase.
THE CAMPAIGN: I built out and executed a social media strategy for CFA to build awareness and momentum leading up to an unprecedented five-day CSU faculty strike. In partnership with CFA's on the ground, grass roots efforts and my digital savvy, the CSU Chancellor and Trustees came to an agreement with CFA and the strike was called off. Not only did CFA get the 5% they'd been fighting years for since 2013 - they got 10.5%. Very proud to be a part of this one.
Client: New Schools for New Orleans
New Schools for New Orleans is a non-profit organization dedicated to creating excellent public schools for all students in New Orleans.
THE PROJECT: In partnership with Social Stream Media, we designed comprehensive Facebook and Twitter campaigns to increase community involvement and build awareness around public education in New Orleans leading up the the 10 year anniversary of Hurricane Katrina. Through a data-driven yet conversational approach, we were able to shine a spotlight on the previously untold, compelling narratives coming out of the school system in the Big Easy. Over the course of the campaign, we reached over 300,000 unique users in New Orleans and grew organic reach on Facebook by 379%.
Client: KIPP Foundation
KIPP Foundation represents a system of 183 public charter schools across the United States with the mission of helping their students develop the knowledge, skills, character and habits needed to succeed in college and the competitive world beyond.
THE CAMPAIGN: In partnership with Social Stream Media, we created a social media strategy to build brand awareness for the KIPP Foundation, create a positive narrative around the charter school movement and combat negative press in a highly contentious conversation about public schools. Armed with fantastic video footage, colorful imagery and inspirational messaging to KIPP's Latino and African American target markets, we increased reach by 1,156% and average daily engaged users by 500% on Facebook.
Client: Instantly Framed
Instantly Framed is a smart phone application that provides an easy process for printing, framing, and shipping your photos right from your phone.
THE PROJECT: Performed a comprehensive content audit and detailed content strategy for the website and Instagram account of Instantly Framed.
"Maura is very detailed oriented and helped in producing incredible results for Instantly Framed. Her content strategy audit helped us to streamline our focus and create quality vs. quantity content. Our sales have gone up and we are thrilled with Maura's contribution to our brand. Finally, our brand voice is more cohesive and we have achieved the clarity we have been aiming for. Thanks, Maura! I would highly recommend her!"
Shalee Cooper, CEO, Instantly Framed
Client: Michelle Bablo Design Studio
Michelle Bablo is a Brooklyn-based creative genius and designer of colorful parties. She recently designed the launch party for Google Photos (pictured below) and was the design director for a series of parties for YouTube Creators, Zagat, and Creative Mornings.
THE PROJECT: Worked closely with Michelle on developing and executing a content strategy for the launch of Michelle Bablo Design Studio's new website.
Client: Terrorbird Media
Terrorbird Media is a Brooklyn and LA-based music marketing company specializing in music licensing, publishing, press, and radio promotion.
"Maura has been instrumental in helping Terrorbird find our brand voice and style for both social media and our website. Our industry is built on developing strong relationships, so establishing an online presence that felt true and authentic to our brand was crucial. Maura completely immersed herself in all things Terrorbird and developed content and social media strategies that are working wonders for us! She brings such a high level of creativity mixed with expert strategic thinking to the table. I highly recommend working with Maura to take your social media and content to the next level!"
Jess Caragliano, CEO, Terrorbird Media
Client: Kate & Moose
Kate & Moose is a hand-crafted, colorful jewelry company based in Arlington, Virginia.
THE PROJECT: Created a social media strategy for Instagram and Pinterest to build brand awareness and boost sales. Through guidance on product photography, branding and curation, I significantly improved the look and feel of Kate & Moose's online presence.
SpeechPro is a leading B2B voice biometrics company that has created a series of solutions for mobile application account authentication. Clients include Wells Fargo, PenRad, Avaya, Aspect, & Imageware.
THE PROJECT: Designed and wrote copy for new marketing collateral materials, developed a LinkedIn strategy, and created a comprehensive content strategy for a new website (currently under development).